About the brand


Hi, i'm Jami, the founder of ShapedHER The Label. I am 29 years old and based in Perth,WA. I created this brand from love for fashion and how clothes can transform how we feel. I have always believed that what we wear even at home, should make us feel confident and comfortable at the same time.

After years of struggling to find underwear that did that, i decided to design my own. Every piece is thoughtfully made to hug you in the right places and move with you. some of our items also double as loungewear. With the buttery smooth modal fabric, every item has a second skin feel.

ShapedHER was built to celebrate real bodies with real curves and create confidence. I hope you love these pieces as much as i do.

- Jami xx